A resident of Luxembourg since 2021, Yacine founded Switchr.lu in 2022 to offer residents of the Grand Duchy an independent comparison of telecoms, energy, banking and insurance offers. He also runs Renov.lu, a platform dedicated to energy renovation in Luxembourg. Prior to Switchr, he was Marketing Manager of atHome Group (2021-2024), where he created the first quarterly barometer of Luxembourg property prices. Before that, he managed the French government's digital communications during the COVID-19 crisis (2019-2021), after working as a journalist at Radio France (France Info, France Bleu). He is also the founder of SmartReplay, a tech start-up whose clients have included Yahoo!, CNN, FC Barcelona and AS Roma. His analyses are based on aggregated data from the Switchr comparator, public reports from the ILR and Statec, and real-life tests carried out in Luxembourg.
